Jeri (she/her) completed coach certification with Coach Training World specializing in life coaching and change management for individual careers and businesses. Coach Training World is a program recognized by the International Coach Federation (ICF) specializing in the client-centered Whole Person Coaching methodology. She has worked for over 12 years in hyper-growth companies, most recently the San Francisco tech start-up and sharing economy pioneer, Airbnb.

Her educational background is a Bachelor of Arts in Human Communication from Southern Oregon University in Ashland, Oregon. This is a multiple disciplinary field ranging in topics from international media studies and cross-cultural communication to mediation and interpersonal communication.

Jeri Hoover Photo

Jeri is an Oregon native and avid lover of the Pacific Northwest. When she isn’t coaching she is either traveling, gardening, hiking, or spending quality time with her friends and family.

Who has had the biggest influence on your coaching style?

My parents have had the biggest impact on my coaching career from their essential support when I made the decision to become a coach to the way we handle conflict as a family. Growing up my parents did not use physical or emotional discipline. We would have productive conversations and make agreements on how to best resolve issues moving forward. 

As an adult, I realize how fortunate I am to have had this type of experience growing up. This outlook on conflict shaped my worldview to focus on the potential of positivity and constructive feedback, essential to a successful career in coaching.”

Why did you decide to become a coach?

“Coaching blends two of my passions: people and communication. I believe there are endless possibilities presented to us when we have a deeper understanding of ourselves and the world around us. By practicing coaching I am able to assist my clients in realizing themselves in their ideal world and support them in moving toward a new lifestyle. What could be better than that?”

Where do you find motivation?

“I am motivated by my community. I have been intentional about surrounding myself with progressive, motivated individuals who focus on possibilities (many of whom are also coaches!). I also draw inspiration from nature, music, literature, and most importantly, food! Finding connection feeds my curiosity, so I keep my worldview open to new ideas and perspectives.”

What books are currently on your reading shelf?

Beyond Measure by Margaret Heffernan

Dare to Lead by Brené Brown

How We Learn: The Surprising Truth About When, Where, Why It Happens by Benedict Carey

Thinking, Fast and Slow by Daniel Kahneman

Total Leadership: Be a Better Leader, Have a Richer Life by Stewart D. Friedman